As we approach the final quarter of 2024, both health plans and their members have many competing priorities to wrap up. Among them, the Annual Election Period (AEP) for Medicare Advantage (MA) plans begins in October, with preparations to retain and enroll new members as the Annual Notice of Change (ANOC) informs them of cost and coverage adjustments.
Now is the time for plans to revisit their member engagement strategies to help ensure retention during the open enrollment period as the final push to close member care gaps has started. A proactive, multi-channel approach to member engagement can significantly improve gap closure, member satisfaction, and plan growth during the remainder of this year and the start of 2025.
Join me and my colleague Becca Jones, senior program manager, for an on-demand webinar we discuss best practices for connecting with members. Register for Cotiviti’s webinar as our member engagement expert reviews strategies to:
- Proactively identify members in need of outreach
- Communicate using an omnichannel, multimedia driven approach
- Ensure awareness of upcoming plan changes
- Garner feedback on interactions with the plan and its providers
Don’t miss this opportunity to solidify your member engagement strategies as we head into a critical time of year for payers to start 2025 off on the right foot.
