The Medicare market is entering a new era of complexity as plans navigate shifting enrollment patterns across Medicare Advantage (MA) and Prescription Drug Plans (PDPs), plan exits, and rising expectations for quality, risk management, and member experience. For many organizations, success depends on moving beyond reactive strategies and building more proactive, data-driven approaches that support growth, retention, and sustainability.
As competitive and regulatory pressures continue to increase, member engagement has become a critical lever for improving outcomes across the Medicare lifecycle. But connecting beneficiaries with trusted resources and aligning engagement initiatives with clinical, quality, and risk adjustment goals is easier said than done. From onboarding and education to ongoing support and retention, plans need strategies that help them surface member needs earlier.
I invite you to join Cotiviti and RISE for our webinar, The next era of Medicare Advantage: Turning enrollment shifts into strategic advantage, on Thursday, September 24 at 1:30 pm ET.
Register for our webinar and explore how you can:
-
Navigate MA and PDP enrollment shifts to support growth and retention
-
Link primary care engagement to risk adjustment and Star Ratings performance
-
Drive quality gains with proactive HEDIS® and Stars interventions
- Strengthen member engagement to improve experience and sustainability
If you can’t attend live, be sure to register so you can access the on-demand recording. Don’t miss this opportunity to learn how an engagement-led strategy can help MA plans respond to market disruption and strengthen quality performance.
HEDIS® is a registered trademark of the National Committee for Quality Assurance.
