On-demand webinar: Improving value-based care through data-driven insights—lessons from Florida Blue Medicare

It’s clear that rewarding providers for value, not volume, of services reduces unnecessary and costly care, but transitioning from the traditional fee-for-service model is challenging. Providers respond best to a transparent, data-driven approach in which “value” is clearly and objectively defined. But how can health plans achieve this?

For answers to this question and more, watch Cotiviti’s on-demand webinar with Florida Blue Medicare’s Dr. Paul Kaplan, senior medical director, and Dr. Cupid Gascon, senior medical director for innovation and clinical transformation. Drawing on their own experiences, they’ll offer practical steps for driving effective alternative payment models such as value-based care. You’ll learn how they:

  • Align with primary care providers on education and referral efficiency
  • Use data in their collaborative relationships with providers to achieve Medicare Advantage membership growth
  • Implement a successful value-based care strategy that goes beyond quality, utilization, and cost

Watch the webinar

You’ll also hear from Cotiviti value-based care leaders Mary Srinivas and Ryan Melander on how plans can put data into action and incentivize behavior changes in providers.   


Rachael Jones
As senior vice president of performance analytics and quality, Rachael is accountable for business unit strategy, product vision, team, and market impact for one of Cotiviti’s high-growth verticals. Prior to joining Cotiviti, she was vice president of growth and account management for Anthem’s Diversified Business Group (DBG) division, which is focused on delivering whole person care to radically transform the healthcare industry. Rachael has over 20 years of healthcare and technology experience with expertise in solution sales, delivery, and product management, as well as cost-of-care and provider reimbursement strategies.

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